The human body-primary subject in the investigation of self and social identity transposed through fashion
The project questions the beauty ideals of the contemporary world and the volatility of the term perfection, thus merging the two worlds of beauty and ugliness in a clothing collection. Starting from a reflection on body dysmorphia, the investigation aims to change the identity values and the attitude towards peers in a positive sense, by removing prejudices and relying on a clothing composition that highlights body dysmorphism. Clothing is a manifestation of identity, it materially transposes every aspect of who wears it, the ethnic, social and even psychological background. Thus, identity is closely correlated with fashion. We can say that fashion can have an important role in communicating social messages, and designers choose to make this gesture of using fashion as a tool to disperse messages of interest, hence the idea of the grotesque, of "flaws" of the body in Design finding itself in countless contemporary projects.
Anamaria Mihaela Vișovan is a PhD student at the University of Timișoara. She has been a part of several group exhibitions and fashion shows, both national and international, having also been the recipient of a number of scholarships and awards, such as the Young Talent Scholarship (2021-2022), and the Princess Margareta Young Talents scholarship (2020). She has also collaborated in the publication I-D Vice Italy online (2022).
